An urban hotel in the heart of Tel Aviv city, the hotel website helps convey its main features, presenting its facilities and emphasize its benefits. All of that, combining with a smooth, prestige and esthetic experience should create the will to book a stay.
As part of the rebranding, design, and development of the site, Omar met all the requirements in a professional and accurate manner. Great communication throughout the process, availability and answer to any questions were key to Omer's success.
The new brand we were creating should reflect the values of a boutique and premium hotel with an urban and modern feeling (as it placed in the heart of Tel-Aviv, Israel).
To communicate the brand values, I used a bold and aesthetic serif font which transfer the boutique feel, mixed with a san serif font to balance it with a modern look.
A business such as a hotel has a lot of print materials that wrap its hosting experience, here are some of them:
A main part of this project was to redesign & rebuilt the hotel's website.
The old version of the website didn't represent the new brand values and didn't showcase the hotel in an attractive way to relevant customers.