27 Montefiore

Online boutique experience

Explore Project

Project Scope

  • Rebranding
  • Creating a visual language
  • UX & UI design
  • Web Development

My role

  • Brand designer
  • Visual Designer
  • UX & UI designer
  • Web developer

As part of the rebranding, design, and development of the site, Omar met all the requirements in a professional and accurate manner. Great communication throughout the process, availability and answer to any questions were key to Omer's success.

Client image
Ofer Agam
CEO & Owner
@
27 Montefiore
The rebranding phase

The new brand we were creating should reflect the values of a boutique and premium hotel with an urban and modern feeling (as it placed in the heart of Tel-Aviv, Israel).

To communicate the brand values, I used a bold and aesthetic serif font which transfer the boutique feel, mixed with a san serif font to balance it with a modern look.

Brand assets & applications

A business such as a hotel has a lot of print materials that wrap its hosting experience, here are some of them:

A new online experience - the website

A main part of this project was to redesign & rebuilt the hotel's website.

The old version of the website didn't represent the new brand values and didn't showcase the hotel in an attractive way to relevant customers.

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