In the dynamic landscape of cybersecurity, my role as the sole product designer at KELA has been pivotal in reshaping the user experience and overall design strategy. Through a combination of strategic decision-making, collaboration, and a focus on efficiency, I've led the company through a transformative design journey.
Complete redesign of the platform
Challenges:
The existing company products presented challenges in terms of user experience, navigation and consistency.
Solution & benefits:
Implemented a comprehensive redesign, focusing on user-centric design principles, intuitive navigation, and an aesthetically pleasing interfaces.
Enhanced user engagement by ensuring a positive user experience.
Consolidation of multiple products into one platform
Challenge:
As a result of managing multiple products separately, there was fragmentation, inconsistent user experience, a lack of cross platform functionality, and a substantial amount of development work due to the maintenance of multiple products.
Solution & benefits:
Unified multiple products into a cohesive platform, streamlining features and creating a seamless user journey.
Consolidating products provided users with a unified experience, reducing confusion and enhancing accessibility.
A unified platform streamlined maintenance costs and improved operational efficiency.
Design system – Development & maintenance
Challenge:
Design inconsistencies and prolonged development times were hindering progress.
Solution & benefits:
Build and maintained a comprehensive design system to ensure consistency across all products.
Time and Cost Savings: The design system reduced development time, saving resources and accelerating time-to-market for new features.
Consistent Brand Image: Maintaining a consistent design language strengthened the company's brand image and fostered user trust.
Cross-Functional Collaboration
Challenge:
Silos between different departments hindered effective communication and collaboration.
Solution & benefits:
Engaged in daily collaboration with product managers, developers, stakeholders, and marketing teams.
Collaborate closely with the development team to ensure that the end product meets the detailed requirements for user experience, design, and product.
Ensuring synchronization between design and development through the application of collaborative tools, methodologies and guidance.
Integration of Research Methods
Challenge:
A lack of structured research was impeding informed decision-making.
Solution & benefits:
Introduced and integrated research methods into the product team's workflow.
Informed Decision-Making using various UX research methods , which provided valuable insights - enabling the team to make research-based decisions.
User-Centric Products: Understanding user needs through research resulted in the development of products that better catered to the target audience.
Marketing
As the sole designer, I'm also in charge of crafting a diverse array of marketing materials, which includes designing the company website, datasheets, landing pages, webinars, social graphics, print materials, and various other components.
Conclusion
These initiatives have transformed the product design function at KELA into a catalyst for user satisfaction, facilitating rapid product development cycles and aligning with the company's business requirements.
The combined impact of a redesigned platform, consolidated products, an efficient design system, collaborative workflows, and research integration has positioned KELA as a leader in the cybersecurity industry, with a user-centric approach that continues to drive success.
